Client Overview

Nova Threads, a consumer lifestyle brand selling mid-tier apparel across Pakistan and GCC, had decent organic presence but struggled to create thumb-stopping content and turn views into sales.

Goals: Grow reach with Reels, improve engagement, and drive store visits and sales via creator partnerships.

Strategy

Influencer Pods

• Identified 24 micro-influencers (15-80k followers) across fashion, fitness, and travel niches.
• Structured 3 content pods with weekly deliverables: trend remix, product demo, and behind-the-scenes.

Reels System

• Hook-first scripting, jump-cut pacing, and on-beat captions optimized for 3-second retention.
• Template library for UGC creators to replicate winning formats.

Paid Boosting + UTM

• Boosted top 20% posts with $20-$60 per asset; set UTM tracking to measure store visits and sales.
• Retargeted engagers with collection ads and promo codes.

Results

Reels watch time increased by 2.8x while cost-per-engaged view dropped by 43%. The creator program produced 168 assets in 90 days and a repeatable pipeline for UGC content.

Playbook Learnings

• Hooks and captions outperform aesthetics. Clarity beats polish.
• Micro-influencers deliver more efficient engagement than mega creators.
• UGC templates help scale content and preserve brand coherence.
• Small paid boosts compound reach when applied to the top 20% assets.

Testimonial

"We finally have a content system that works. The UGC templates and creator pods saved us hours weekly and made our posts perform. Sales impact was real and trackable."

- Zara Khan, Brand Director, Nova Threads

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