The Opportunity
Pakistan's film industry is experiencing a renaissance. New productions are emerging, international collaborations are growing, and digital platforms are creating unprecedented audience reach opportunities. However, many filmmakers lack the digital marketing expertise to maximize box office potential and audience engagement.
IMJD works with Pakistan's most prominent filmmakers—including renowned director Bilal Lashari—to create integrated digital marketing strategies that drive pre-release buzz, opening weekend momentum, and sustained audience engagement.
Our Partnerships with Film Industry Leaders
MDA Media Collaboration
Strategic discussions with filmmaker Bilal Lashari on digital marketing for Pakistan's cinema.
Film Industry Leadership Summit
Meeting with Bilal Lashari, Kamran Lashari, Ahmed Osilan, and industry partners.
Partnership Beyond Business
Strong professional relationships built on shared values and spiritual principles.
Our approach goes beyond transactional service delivery. We build genuine partnerships with filmmakers, understanding their artistic vision and commercial objectives. This deep relationship enables us to create authentic digital narratives that resonate with audiences.
Digital Marketing Strategy for Film
Integrated Film Marketing Funnel
Pre-Production: Concept teasers, behind-the-scenes content, cast interviews
Production: Set visits, production blogs, influencer collaborations
Pre-Release: Trailer campaigns, paid social, TikTok challenges, influencer premieres
Release: Opening weekend push, real-time audience tracking, sentiment analysis
Post-Release: Review aggregation, audience engagement, merchandise promotion
Key Components:
Social Media Strategy
TikTok, Instagram Reels, YouTube, and Facebook campaigns tailored to film audience demographics.
Influencer Partnerships
Collaborate with top TikTok creators, YouTubers, and celebrity influencers for organic reach.
Paid Advertising
Programmatic and direct campaigns across platforms, optimized for release weekends.
Content Creation
Professional trailers, featurettes, behind-the-scenes videos via Infinity Studio.
PR & Media Relations
Press releases, media partnerships, critic screenings, and traditional media coordination.
Analytics & Optimization
Real-time tracking of campaign performance, audience sentiment, and conversion metrics.
Why Film Industry Chooses IMJD
Ready to Market Your Film?
Let's discuss how IMJD can elevate your film's digital presence and maximize audience reach.
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