Instagram Reels Algorithm in 2026: The Playbook
Signals: Hook strength • Watch time • Caption clarity • Cadence
Core Signals
- 3‑second hook: Direct benefit or pattern interrupt beats aesthetics.
- Watch time: Edit for pacing. Remove filler. Keep momentum.
- Captions: On‑beat, context‑rich, and scannable. Add call‑to‑action.
- Cadence: Post 4-6 Reels per week. Boost the top performers.
Templates
- "I wish I knew this earlier…" + 3‑step framework + CTA
- Product demo: Hook (problem) → solution → proof → CTA
- Remix trend with your value proposition (make it native).