Instagram Reels Algorithm in 2026: The Playbook

Core Signals

• 3‑second hook: Direct benefit or pattern interrupt beats aesthetics.
• Watch time: Edit for pacing. Remove filler. Keep momentum.
• Captions: On‑beat, context‑rich, and scannable. Add call‑to‑action.
• Cadence: Post 4-6 Reels per week. Boost the top performers.

Templates

• "I wish I knew this earlier…" + 3‑step framework + CTA
• Product demo: Hook (problem) → solution → proof → CTA
• Remix trend with your value proposition (make it native).