GA4 E‑commerce Tracking: Practical Guide
Data Layers • Events • DebugView • Purchase Validation
Core Events
- view_item: Fire on product detail pages with item parameters.
- add_to_cart: On click with quantity and currency.
- begin_checkout: Page view or click with cart contents.
- purchase: On thank‑you page with transaction details.
Validation
- Use GA4 DebugView during development.
- Cross‑check against platform orders and refunds.