Facebook Posting: Best Practices and Scheduling (2025)

Content Pillars

• Education: Tips, how‑tos, explainers.
• Promotion: New arrivals, discounts, bundles.
• Community: UGC, testimonials, behind the scenes.
• Engagement: Polls, Q&A, contests.

Visual & Caption Guidelines

• Images: 1080×1080; keep text minimal; high contrast.
• Videos: 1080×1350 or 1080×1080; hook in first 3 seconds.
• Captions: Hook → Value → CTA. Keep the first line punchy.
• Hashtags: 3–5 relevant tags; avoid spammy blocks.

Timing & Frequency

• Start with 3–5 posts/week; test mornings (9–11am) and evenings (7–10pm).
• Use Insights to refine timing based on when your audience is active.

Scheduling via Meta Business Suite

1. Open business.facebook.com → Planner.
2. Click Create → select Post or Reel.
3. Add media, caption, link, and cross‑post to Instagram if needed.
4. Set Schedule date/time → confirm.
5. Review the calendar for gaps and consistency.

Boosting & Testing

• Boost the top 10–20% posts with small budgets to compound reach.
• A/B test hooks, images, and CTAs; track KPIs (engagement rate, CTR, ROAS).

FAQs

• How long should captions be? 1–3 short paragraphs with clear CTA.
• Do links harm reach? Slightly; place key value upfront and consider using comments.
• What about Reels? Reels drive incremental reach; repurpose content natively.